A Birmingham Rep and National Theatre co-production

East is East

By Ayub Khan Din

Festival Theatre
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A magnificent revival of a culture-clash classic. An explosion of a show


A happy 25th birthday for Ayub Khan-Din’s comedy


Electrifying dynamic and uproariously funny

I Newspaper

Bitterly and wickedly funny – has much to say to audiences of 2021 as it did 25 years ago

The smash-hit comedy-drama celebrates its 25th anniversary.

George Khan wants to raise his family the proper Pakistani way but hasn’t counted on the distractions of 70s Salford. Abdul and Tariq aren’t ready to be married off, Saleem is pushing artistic boundaries, Meenah’s skirt is too short and Sajid just wants to hide in his parka. Can mum Ella keep the family together?

Since premiering at the Birmingham Rep in 1996, East Is East has sold out three London runs, been adapted into a BAFTA Award-winning film and become a modern classic of comic-drama. Discover this joyous play in a new production directed by Iqbal Khan, which comes to Chichester following its run at the National Theatre. Iqbal Khan is an Associate Artist at Birmingham Rep; his extensive work with the RSC includes Tartuffe, Antony and Cleopatra and Othello.

The cast is led by Tony Jayawardena (Ackley Bridge, The Crown, Bend It Like Beckham) as George and Sophie Stanton (best known to a wide TV audience as DCI Jill Marsden in EastEnders) as Ella. The company also includes Rachel Lumberg, returning to Chichester where she last appeared as Sian in This Is My Family.

Purchase a digital copy of the programme

The East Is East programme includes an interview with writer Ayub Khan Din and director Iqbal Khan and an article from Sudhar Bhuchar, co-founder of Tamasha, who shares her thoughts on the origins and impact of East is East, in addition to background articles, rehearsal photography and biographies.

By clicking on BUY you will be re-directed to Issuu's website. The purchased programme will be available to read on their website and app. 

Purchasing a digital programme does not include the purchase of a printed programme.

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Pricing Information

Price bands for an event, organised by showing
Performance description Price Bands
Wed & Thu performances£10£18£26£34£39
Fri & Sat performances£10£18£29£38£41
  • Friends and Concessions Wednesday and Thursday: £2 off
  • Groups 8+ Wednesday and Thursday: 10% off
  • Schools and Student Groups 10+ Wednesday and Thursday: £8.50 per ticket; one free teacher ticket with every nine paid
  • All venues: Only one reduction applies per ticket, and all discounts are subject to availability and at the discretion of the Box Office.
  • Festival Theatre: Discounts apply to top three price bands only
  • Friends: Up to four discounted tickets per production
  • For this event: Tickets sold by CFT as agents acting on behalf of the presenting Producer
  • Access tickets may be available for Access Members Log in to your account to see Access seats
  • £5 Prologue Tickets may be available for 16-30 year olds Log in to your account to see Prologue seats

Content and Themes

At CFT, we want everyone to feel truly welcome and comfortable. While we try not to spoil anyone’s enjoyment by giving away ‘spoilers’ such as plot twists and narrative surprises, we also recognise that some people may find certain themes distressing. You’ll find guidance on such content below; please be aware that by reading this, some elements of the plot may be revealed. Please note that this may be updated nearer the time of the production as staging details are confirmed.

If you have any questions or feedback, do email us at

East Is East
Language: Racially offensive language and some other strong language
Nudity: None 
Violence: Some scenes of violence
Themes: Immigration, identity, racial prejudice


Age Guidance 
Age 14+
Running Time
2 hours and 20 minutes, including an interval